Gummies vs Capsules in Beauty Supplements
22 March 2026 · 6 min read
In beauty supplements, gummies have become the lead conversion format in DTC. But a hero gummy does not mean every active should sit in the gummy.
Three actives that often work better in capsule companion SKUs: - Iron — taste and oxidation challenges in a gummy matrix - Saw palmetto — strong off-notes - High-dose marine collagen — gummy load limits
A clean architecture for beauty brands in 2025: hero gummy SKU + companion capsule SKU + bundle. This piece shows how to spec the split.
Products mentioned
Beauty & wellness MOQ 1,000
Biotin Hair Gummies
Biotin-led gummy with zinc and selenium for hair-focused brands.
biotinzincselenium
60 ct · EU / UK View →
Beauty & wellness MOQ 2,500
Collagen Beauty Gummies
Hydrolysed collagen gummy with vitamin C cofactor.
collagenvitamin-c
60 ct · EU / UK / GLOBAL View →