Private Label Gummy Launch Checklist (EU)

Most first-time gummy launches lose 4–8 weeks to predictable, avoidable mistakes. This is the eleven-step checklist we wish every new private label brand had on day one.

• Define the SKU positioning before the formula
• Confirm target market(s) early — EU labelling differs from UK and US
• Pick a category-leading active list, not a wishlist
• Lock the EU permitted claims you will use on pack
• Choose pectin vs gelatin (we default to pectin)
• Choose packaging — HDPE jar vs doypack vs blister
• Brief the artwork team with the dieline early
• Confirm MOQ tier (1000 / 2500 / 5000+)
• Schedule lab testing in parallel with production
• Plan customs and EU duty pre-clearance
• Build a launch stock buffer — we recommend 20% of month-1 forecast

The earlier you lock 1–4, the faster the rest moves.